Revenue Generation for Early Stage Sports Tech Companies

Sports Growth Partners (SGP) delivers early stage post-revenue companies focused on the sport and fitness markets full cycle revenue generation solutions. Our integrated growth services provide a path from the small owner driven deal flow that often stalls to a functioning strategic sales and marketing protocol that is measurable, repeatable and adaptable to a moving market

Offering a full suite of revenue-generating solutions that are designed for staying power our solutions once vetted are designed to be handed over becoming the basis for larger ongoing growth initiatives.

The Process: SGP Revenue Mapping™

Focused on creating mutually beneficial relationships, SGP’s three-step Revenue Mapping™ emphasizes the idea that accelerated growth occurs when value is apparent. Once value is defined, the tools, methods, and personnel focused on revenue (deal creation) will be put in place and optimized.

1. Assess

We start by listening. Focused on the five areas crucial to accelerated growth, SGP Revenue Mapping™ establishes a baseline of current revenue mechanisms projecting out, through our analysis, practical and executable recommendations.

2. Build

From our analysis and following the data, SGP identifies the top three to five areas that will have the largest, most immediate, impact on growth. Our recommendations are prioritized and proposed with your present resources in mind while taking the longer term view of growth.

3. Accelerate

Revenue acceleration occurs when solid strategy meets effective delivery. Dependent on the startups market position, available resources, our services are adapted to current and longer term goals.

Services Overview


  • Sales positioning, training, and delivery services
  • Target development
  • Value-based scripting
  • Outbound contact modeling & execution
  • Inbound follow-up tactics
  • Sales mapping/contact criteria
  • Sales leadership development & personnel search
  • Strategic partnerships
  • Distribution solutions


  • Comprehensive competitive analysis
  • Strategic brand positioning 
  • Social media strategy and execution
  • Digital content/asset development
  • Online influencer partnerships
  • Metric-based digital campaigns
  • Newsletter creation and contact management
  • Training videos/shoots
  • Webinars & online education
  • Trade show and event strategies